How to Price Your Online Personal Training Packages

Anthony Papoutsis

Aug 4, 2024

Setting the right price for your online personal training can be for both new and old coaches. As a personal trainer you need to think about a lot of different things such as the total time you spend, what others are charging, and who your clients are. In this blog, I will help you figure out the best way to price your services.

Key Takeaways

  • Understand the different types of online personal training packages you can offer.

  • Consider key factors like time investment, market rates, and client demographics when setting your prices.

  • Choose a pricing model that works best for your business, whether it's flat rate, tiered, or subscription-based.

  • Make sure to include valuable extras in your packages like meal plans and coaching.

  • Keep your pricing transparent and be ready to explain the value of your services to clients.


Understanding Different Online Personal Training Packages

When it comes to online personal training, there are multiple ways to package your all your services. Your offerings will differ based on the needs of each client.

Individual Training Packages

Individual training packages are tailored to meet the specific needs of one client. These packages often include personalized workout plans, one-on-one coaching sessions, and regular progress check-ins. This type of package is ideal for clients who need a high level of attention and customisation.

Here is where you can charge a premium for your services and if you have particular skills in a certain niche that you know other trainers don't have. I have seen trainer personally and easily charge upwards and over $100.

Group Training Packages

Group training packages are designed for multiple clients to train together, and can be in both a physical and virtual setting This option is more affordable for clients since the cost is shared among the group. For example, you might charge a flat rate of $799 for a 12-week group training challenge. Group training is perfect for clients who enjoy a sense of community and motivation from working out with others.

Hybrid Training Packages

Hybrid training packages combine elements of both individual and group training. Clients might receive personalized workout plans but also participate in group sessions. This package offers a balance of personalised attention and community support, making it a versatile option for many clients.


What You Need to Consider When Pricing your packages

When setting prices for your online personal training packages, several key factors come into play. Understanding these elements can help you set competitive and fair rates.

Time Investment

Consider how much time you will spend on each client. This includes not only the actual training sessions but also preparation, follow-ups, and any additional support you provide. The more time you invest, the higher your rates should be.

Market Rates

Research what other online fitness coaches in your niche are charging. This will give you a benchmark to ensure your prices are neither too high nor too low. For instance, online fitness coaches should charge $100-$500 per month, and sometimes much more, depending upon their market niche and level of service offered.

Client Demographics

Your target audience's financial capability is crucial. If your clients are high-income earners, you can set higher rates. Conversely, if they are students or young professionals, you might need to offer more affordable options.

Pricing your services correctly can make a significant difference in attracting and retaining clients. Make sure to consider all these factors to find a balance that works for both you and your clients.


How to Structure Your Pricing Model

When setting up your pricing model, it's important to choose a structure that fits your business and appeals to your clients. Combining different pricing options can help you meet more needs and attract a wider range of clients. Here are some common pricing models to consider:

Flat Rate Pricing

Flat rate pricing is straightforward. You charge a single price for your services, no matter how many sessions or what type of training is included. This model is simple and easy for clients to understand.

Tiered Pricing

Tiered pricing offers different levels of service at different price points. For example, you might have a basic package, a standard package, and a premium package. Each tier includes more features or services. This allows clients to choose the option that best fits their needs and budget.

Subscription-Based Pricing

Subscription-based pricing involves clients paying a recurring fee, usually monthly, for ongoing access to your services. This model provides a steady income stream and can help build long-term relationships with clients. It also makes it easier for clients to commit to their fitness goals over time.

Remember, the way you break down these alternatives depends on the characteristics of your personal training services. Consider how many clients you want to have, your internet connection, your target audience, and the payment structure that best fits your needs.


What to Include in Your Training Packages

When creating your personal training packages, it's important to offer a variety of services that cater to your clients' needs. This not only adds value but also sets you apart from other trainers. If you would like a free template help design what you offer as a personal trainer you can use the following template. However here are some key components to consider including:

Nutrition and Meal Plans

Providing nutrition and meal plans can greatly enhance the effectiveness of your training programs. Clients often struggle with diet, and having a structured plan can make a big difference. Consider offering:

  • Customized meal plans

  • Nutritional coaching sessions

  • Recipe guides and shopping lists

Habit Coaching

Habit coaching helps clients make lasting changes by focusing on their daily routines and behaviors. This can include:

  • Weekly check-ins

  • Goal-setting sessions

  • Progress tracking

Additional Content and Resources

Offering extra content can keep clients engaged and motivated. This might include:

  • Workout videos

  • Newsletters with tips and advice

  • Access to a community forum or group

Including these elements in your packages can make your services more comprehensive and appealing to potential clients.


Communicating Your Pricing to Clients

Effectively communicating your pricing is key to attracting clients who value your skills and expertise. By being clear and upfront about your pricing, you can build trust and set the right expectations from the start.

Transparency in Pricing

Being honest and transparent about your pricing helps clients understand what they are paying for. Break down your services and explain the value each component brings. This way, clients can see the full picture and appreciate the investment they are making.

Highlighting Value

When discussing your pricing, focus on the value you provide. Share success stories, testimonials, or case studies that showcase the results your clients have achieved. This not only highlights your expertise but also helps potential clients see the benefits of your services.

Handling Price Objections

It's normal for clients to have questions or concerns about pricing. Address these objections by comparing the price of your services with something else to put it into perspective. For example, you can explain how the cost of your training is an investment in their health and well-being, which is priceless.

Remember, the key is to communicate your pricing confidently and clearly. When clients see that you believe in the value of your services, they are more likely to trust and invest in you.

Using Tools to Simplify Pricing

Setting the right price for your online personal training packages can be tricky. Luckily, there are tools to help make this process easier and more accurate. Using the right tools can save you time and ensure your pricing is competitive and fair.

Package Price Calculators

Package price calculators are a great way to quickly figure out how much to charge. These tools let you input different factors like time investment, market rates, and client demographics. They then give you a suggested price based on these inputs. This can be especially helpful if you're new to pricing your services.

Software Solutions

There are many software solutions available that can help you manage your pricing. For example, some personal trainer software integrates with payment processing platforms like Stripe to simplify billing and invoicing. These tools can also help you track your income and expenses, making it easier to adjust your prices as needed. 

You can use BULK to help your with this!

Access the client you want to create a subscription plan for and add a the frequency of what the client will be billed. This ensures clarity in billing and helps clients understand their payment schedule. Additionally, consider offering tiered packages to cater to different needs and budgets.

Manual Calculations

If you prefer a hands-on approach, you can always do manual calculations. This involves figuring out your costs, desired profit margin, and the value you provide to your clients. While this method can be time-consuming, it gives you complete control over your pricing strategy.

Using tools to simplify pricing not only saves time but also helps ensure your prices are fair and competitive. Whether you use a package price calculator, software solution, or manual calculations, the right tool can make all the difference.


Adapting Your Pricing Strategy Over Time

Monitoring Market Trends

Keeping an eye on the market is crucial. Stay competitive by regularly checking what other trainers are charging. If you notice a shift in the market, it might be time to adjust your prices. This way, you can ensure that your rates are neither too high nor too low compared to others.

Client Feedback

Listening to your clients can provide valuable insights. Ask them what they think about your pricing and services. Their feedback can help you make necessary adjustments. Sometimes, small changes based on client suggestions can make a big difference in how your services are perceived.

Adjusting for Business Growth

As your business grows, your pricing should reflect that. If you gain more experience or add new qualifications, consider increasing your rates. Also, if your business expenses go up, you might need to adjust your prices to cover these costs. This ensures that your business remains profitable while continuing to offer high-quality services.


Conclusion

Figuring out the right price for your online personal training packages can seem tricky, but it doesn't have to be. By thinking about what you offer, how much time it takes, and who your clients are, you can set prices that are fair for both you and your clients. Remember, the goal is to provide value while also making a profit. Whether you choose a flat rate, a tiered system, or another method, make sure it fits your business and meets your clients' needs. With the right pricing, you can grow your business and help more people reach their fitness goals.